What Makes a Good Web Design?

by | Jul 31, 2021 | SEO, Web Design

If you are in need of a new website build and you have absolutely no idea what makes a good web design, then you better start reading up on it before you spend any of your precious time and money building your website. In today’s technology driven society, your website is your window to the outside world, so you want it to be viewed in the best light possible. In order for your website to be successful, there must be an easy and simple understanding of what makes a good web design. While all websites look the same on the surface, once they have gone through the wringer, you will see some slight variations in their appearance, and this is where it starts to get difficult. This is why it is so important that you understand what makes a good web design so that you do not spend valuable time and money building your website only to find out that your customers hate your web site and no one wants to visit it.

Web Design

Before You Begin

Before you can begin to build your website, you will need to have a good understanding of what makes a good web design so that you can create your website to the best of its abilities. A good web design should not only draw people in, but they should also want to stay on your web page. A great web design can draw people in, hold their attention, and make them want to return to your web page, which is the goal. While all web designs look the same, you will notice some subtle differences if you really pay attention to every single part of your web site. These subtle differences will make a great web design unique and different than any other.

Web Design

Basic Concepts of Web Design

One of the most important things that you must have a grasp of is the basic concept of web design. Once you grasp this concept, then you can begin to develop a good web design that will meet your needs as well as the needs of others. Remember, before you begin to build your website, you should first know what functionality you need. This will ensure that your web design is unique and different from anyone else’s website and will draw more visitors.

  1. Content
    Content is a high-ranking factor for Google. This is not as simple as writing lots of content; it is about writing relevant content that is engaging for the user.
  2. User Experience
    Nowadays people are less forgiving of errors on websites or difficult navigation. Your website should be built with ease of use as a paramount factor in your design.
  3. Branding
    You want to make sure that there is a pleasing tone to your colour scheme of your website. It needs to be in line with your company’s branding. If you do not have a basic branding guideline for your business, at the very least choose a colour scheme. There are few websites around to assist, an easy tool I recommend is https://coolors.co/.
  4. Call To Actions
    Think about what the key actions is you would like your users to take, such as call you or fill out a form. Decide what pages you want people to visit. Then make sure you have call to actions input naturally throughout your website.
  5. Navigation
    You want the navigation to be simple. Your users ideally should be able to go through to the page they want with one to two steps maximum. They need to be able to find what they want seamlessly. Adding a search function into your site is great for ecommerce but pointless for a small 5-10 page site.
  6. Visibility
    You need a marketing plan on how you are going to send visitors to your site especially if it is new domain. 

You may wish to engage a marketing agency to assist in your journey to create a visually stunning and lead driven website. Contact us for an obligation free chat.