Google ads case study
Google Ads Case Overview
We utilised all the tools Google has available to optimise our client’s campaigns.
Continuely research, experiment and optimise Google Ad Campaigns to maximise effectiveness.
I am building this case study in February 2022. Rather than looking through and picking the best looking month. I choose to showcase the latest month, as your agency’s results should be measured on how they are tracking now.
The initial actions that we focused on when we took over were the following:
- Fixing conversions to focus on the ACTUAL GOALS. The client is only interested in forms submitted, live chat conversations and phone calls.
- We pulled the conversion window back from 90 days to 30 days as it is a more realistic timeframe considering the clients sales cycle.
- Restructuring the campaigns to be more flexible to the clients needs.
- Set up monthly meetings to include matching Google Ad Conversion tracking to actual results from the client’s internal notes.
Never just set and forget – Your campaigns are as good as the effort and knowledge you put into them.
Previous Agency Results
Below is a screenshot from the clients account for the last month previous agency was managing. Looks great or does it? The conversions were tracked at a 90 day window and tracked incorrectly.
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