GOOGLE ADS MANAGEMENT
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OUR Tested Method
Keyword Research for a Solid Foundation
Conduct thorough keyword research to find the most relevant and high-volume keywords for the business.
Effective Ad Copywriting
Write effective and persuasive ad copy that highlights the unique value proposition of the business. Use persuasive language, such as calls-to-action and emotional appeals, to encourage people to click on the ads.
Landing Page Design and Development
Optimize the landing pages to ensure they are relevant to the ad copy and provide a seamless user experience. Use clear and concise messaging, visually appealing design, and a prominent call-to-action to encourage visitors to take action on the page.
Conversion Tracking
Optimize the landing pages to ensure they are relevant to the ad copy and provide a seamless user experience. Use clear and concise messaging, visually appealing design, and a prominent call-to-action to encourage visitors to take action on the page.
Continuous Testing and Optimisation
Continuously test and optimize the campaigns to improve performance over time. Experiment with different ad creatives, bidding strategies, and targeting options to find the most effective combination for the business.
Healthcare Case Study
- We realigned the conversion tracking with the client’s actual goals, which included forms submitted, live chat conversations, and phone calls. By doing this, we ensured that the client’s ad spend was being used effectively to drive relevant and valuable leads.
- We shortened the conversion window from 90 days to 30 days, which aligned better with the client’s sales cycle and helped to provide a more accurate picture of campaign performance.
We restructured the campaigns to make them more flexible and adaptable to the client’s changing needs and goals. - We established monthly meetings to analyze the campaign performance and match Google Ad conversion tracking to the actual results from the client’s internal records. By doing this, we were able to identify areas for improvement and make data-driven decisions to optimize the campaigns.
- We emphasized the importance of ongoing effort and knowledge to maintain and improve campaign performance. We never considered the campaigns as “set and forget” and always worked to stay up-to-date with industry trends and changes to ensure the client’s campaigns were as effective as possible.
Working together with the client closely, we do not just monitor the conversion data through Ads and Analytics, we measure real world results.
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Increased CTR (Click Through Rate)
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Increased Click To Call Conversion
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Increased ROI (Return On Investment)
It’s important to remember your competitor is only one mouse click away.