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SEO has become a vital part of any digital marketing strategy these days. It’s a cost-effective way of boosting your brand’s image, reputation, and sales. Any business owner worth their salt these days has its SEO strategy in place. It helps to attract visitors to the website while also building your online presence.
As most of you already know, it’s essential to be present practically everywhere. And from your experience with SEO, you probably know how much time and effort it takes to get to a good position through the power of SEO. It doesn’t happen overnight. However, once you find success, it’s also essential to keep building on your success to maintain your online presence.
The trick with SEO is that you have to be consistent. Unfortunately, reality won’t always agree with your plans. Part of establishing your company online has a good and reliable website. But whether it’s due to problems or just the right time for it, your website will have to go through redesigns.
When that comes, you must be prepared to maintain SEO performance while the redesign is underway. As inconvenient and challenging as it may be, it is a necessary action to help your business grow and improve your digital presence.
Here are a few ways to maintain SEO during a website redesign:
Update Your Backlinks
First and foremost, you have to ensure that your backlinks are updated. Start by getting an overview of all the backlinks to your website. This can be quite a taxing and overwhelming task because of the sheer amount of links you’ll be reviewing. For an easier time, prioritise the most popular ones before anything else.
In general, you should find this information using an analytics or SEO tool—for example, SEMRush. Once you have an overview of all the backlinks, you can begin contacting the owners of some priority websites to change the link to your new website. For everything else, you can make use of 301 redirects.
Maintain Your Page Titles and Meta Descriptions
It’s crucial to maintain your website’s content, even during a redesign. Keep your pages unique by having keyword-optimised page titles and meta descriptions. This will keep your website fresh and help it to stand out from the rest.
Of course, maintenance is only possible if the page titles and meta descriptions are good enough and unique enough to keep for the new website. If you happen to notice a gap in quality, this is an excellent opportunity to fix it.
Use a Temporary URL for the New Website
Now, it may not seem appealing to use a temporary URL for the new website. Still, ultimately, it will allow you to continue operations and redesigns with little to no disruptions. This is the perfect solution, especially if you want to have more time to prepare and ensure that everything is sorted out and going smoothly.
This option allows you to maintain your SEO, set up the new website, and just transfer everything once it’s done. It’s relatively easy and hassle-free if you’re looking to minimise stress during this endeavour. Of course, make sure to inform your visitors adequately of the changes so that they aren’t too surprised or taken aback.
The Bottom Line
A website redesign is necessary. However, it can also put a wrench in your digital marketing strategies. Of course, the golden rule to follow should be only to fix what’s broken. Website redesigns can be complex and time-consuming. However, if you limit the work to only what’s necessary, you can ensure that everything still goes to plan.
If you need help in navigating the complex waters of digital marketing, we can help you! Monster Rose is a digital marketing services agency dedicated to producing results-driven marketing. The strategies we provide are based on real-world experience. Contact us today to learn more about our work and how we can help you!