Rev Up Your Social Media Strategy: 10 Pro Tips for Dominating with YouTube Shorts.

by | Mar 28, 2023 | Marketing, Social Media

Are you ready to skyrocket your social media game with YouTube Shorts? Before you dive in, it’s important to understand what exactly Shorts are all about. Simply put, Shorts are bite-sized videos that are less than 60 seconds long, shot in portrait mode, and can be uploaded directly to the YouTube Shorts section of the app. By learning the basic format and requirements of Shorts, you’ll be able to create fascinating content that stands out from the crowd and captures the attention of your audience. So, let’s get started.

1. Keep it short and sweet

How can you make your Shorts captivating and impactful? It’s crucial to keep your message short, sweet, and straight to the point. Think of your Shorts like a mini elevator pitch – you want to grab your audience’s focus right away. By doing this you can convey your message as smoothly as possible. So, how can you make your Shorts entertaining and impactful? Here are some tips:

  • Keep it simple: Stick to one idea or concept and avoid confusion, and to keep your audience engaged.
  • Grab attention fast: Use eye-catching visuals as well as a captivating hook to grab your audience’s attention in the first few seconds of your Short.
  • Trim the excess: Keep your Shorts brief and on topic to avoid losing your viewers interest.
  • Text is important: Use captions and text overlays to highlight important points and add context to your visuals.
  • Set the tone: By using music and sound effects to establish the tone and atmosphere of your Shorts and keep viewers captivated.
  • Be creative: Explore different formats like stop-motion, time-lapse, and more to make your Shorts unique and interesting.
  • Test and improve: Continuously evaluate and adjust your Shorts by using feedback from your audience to enhance content and your social media strategy.

Unleash your creativity and craft a compelling message that will leave a lasting impression through your Shorts.

2. Use trending topics

Are you ready to take your Shorts to the next level? Then it’s time to start utilising trending topics on the platform to inspire your next video. By creating Shorts that are related to current trends, you can enhance your visibility and access a broader audience. But how can you stay authentic and true to your brand and message while staying on top of current trends? Here are some tips:

  • Monitor the Shorts shelf: Stay on top of the latest trends by exploring the dedicated Shorts section of the YouTube app, where you can locate popular and trending Shorts videos.
  • Browse the Explore tab: Discover trending Shorts in your region by checking out the Shorts section of the Explore tab on the YouTube app.
  • Check social media: Shorts videos often go viral on social media platforms such as Twitter, Instagram, and TikTok. Monitor these platforms to observe the types of Shorts videos that are gaining popularity.
  • Use Google Trends: By using Google Trends to determine the most common search terms related to Shorts videos, you can develop content that is timely and relevant.
  • Engage with your audience: Take notice of comments and feedback that you receive on your Shorts videos. If you observe that viewers are asking for particular types of content or topics, consider producing Shorts videos based on those requests.

Don’t forget that while keeping your content fresh is vital, it is just as vital to make sure that your values align with your target audience. Keep up with the latest YouTube trends, let your imagination run wild, and see your Shorts reach new heights.

3. Add subtitles

Make your YouTube Shorts more inclusive by adding subtitles. Not only do they benefit those who are deaf or hard of hearing, but they also help viewers who prefer watching without sound. To add subtitles, create an SRT file and upload it along with your video. Here are the steps:

  • Create an SRT file: Use a subtitle editor or text editor to create an SRT file containing subtitles for your video. Make sure to save the file with a .srt extension.
  • Upload your Shorts video: Open the YouTube app and upload your Shorts video as you normally would.
  • Upload your SRT file: After uploading your video, click on “More options” and select “Add subtitles/CC.” Then, click on “Upload a file” and select your SRT file.
  • Preview and publish: Preview your video with subtitles and make any necessary adjustments. Once you’re satisfied, click “Publish” to make your video live on YouTube.

While adding subtitles may require some extra time and effort, it can be a valuable addition that makes your Shorts more accessible to viewers who are deaf or hard of hearing, as well as non-native speakers. So, don’t let soundless viewing be a barrier to your content. Make your Shorts more stimulating, inclusive, and accessible to everyone by adding subtitles today.

4. Add Hashtags

Looking to increase the reach of your YouTube Shorts videos? Look no further than hashtags. Using relevant and specific hashtags can help your target audience find your content and engage with it. Here’s how to use hashtags effectively on YouTube Shorts:

  • Do research: Utilise resources like Google Trends and keyword research to identify popular and relevant hashtags within your field. By doing this, you can target your audience effectively.
  • Be specific: Use niche hashtags that are directly related to your Shorts video’s topic. This will help YouTube understand what your video is about and show it to viewers who are interested in that topic.
  • Optimise hashtag use: Less is more when it comes to using hashtags. To prevent overwhelming your audience and maintain relevance to your content, limit yourself to 1-2 pertinent hashtags per Short.
  • Make hashtags memorable : Ensure that your hashtags are easily memorable and position them at the end of your Shorts video’s description. This will make it easy for viewers to find and remember them.
  • Avoid banned/spam hashtags: To draw the intended audience, stick to relevant hashtags. Refrain from exploiting prohibited or spammy hashtags, which can damage your video’s reputation and discoverability.

Incorporating hashtags into your Shorts can be a powerful way to increase your reach and attract new viewers. Take the initiative to experiment with hashtags in your upcoming Short and watch your audience expand.

5. Optimise your thumbnails

Are you looking to craft persuasive thumbnails that match your brand’s style and message? Create compelling thumbnails that align with your brand’s style and message. Use bold colours, clear images, and readable text. Ensure that the thumbnail accurately portrays your video’s content with high-quality images. Here are some tips to optimise your YouTube Shorts thumbnails:

  • Simplify it: Ensure that your video thumbnail is uncomplicated, transparent, and easily understandable. Moreover, including high-quality visuals can capture the interest of your audience and boost the likelihood of them clicking on your video.
  • Choose the right colours: Colours that are eye-catching and visually appealing can help your thumbnail stand out. Consider using colours that are consistent with your brand or video content. When incorporating text into your thumbnail, ensure that it is clear and effortless to read, and keep it concise and straightforward.
  • Try different thumbnails: Make use of YouTube’s ability to upload multiple thumbnails for each video and keep in mind to follow YouTube’s thumbnail guidelines regarding size and format.

Using these recommendations will allow you to create functional thumbnails for your YouTube Shorts that differentiate your videos and attract more views. Therefore, take action and optimise your thumbnails to enrich the performance of your Shorts on YouTube.

6. Collaborate with other creators

To elevate your YouTube Shorts performance, collaborating with other creators can be a game changer. Not only can it help you grow your reach and attract new subscribers, but it can also give your content a fresh perspective and inject some exciting new ideas into your channel. Here are some tips to help you get going:

  • Find collaborators: Find potential collaborators by searching for creators who share your interests or target audience on YouTube or other social media platforms.
  • Reach out and connect:Reach out and introduce yourself in a friendly and professional manner. Let them know why you think a collaboration would be a great fit.
  • Brainstorm together: Engage in a collaborative brainstorming session to explore diverse video formats, subjects, and techniques that highlight your talents and areas of interest.
  • Create your collaboration: Create your collaboration, whether that means filming together in person or remotely, or creating separate videos that are linked or cross-promoted.
  • Promote your collaboration: Publicise your collaboration on your social media platforms and encourage your followers to explore your collaborator’s content as well. By doing so, you can expand your reach to new viewers and gain new subscribers for both of you.

By teaming with other creators on Shorts is a fantastic way to grow your audience and create exciting new content. By working together and sharing your expertise, you can create something truly special that your viewers will love.

7. Use call to action

How can you use a call to action (CTA) in your Shorts? A call to action is a prompt that encourages viewers to take a specific action, like subscribing or liking your video. Here are some effective ways to use CTAs on Shorts:

  • Ask viewers to like and subscribe: At the end of your Shorts video, make sure to remind your viewers to like and subscribe to your channel. This is an effortless and effective way to boost engagement and grow your audience.
  • Promote other content: If you have other videos or playlists on your channel, use your Shorts to promote them. Include a CTA to “Watch my other videos” or “Check out my playlists” at the end of your Shorts.
  • Drive traffic to your website or social media: If you have a website or social media account, use your Shorts to drive traffic there. Include a CTA to “Visit my website” or “Follow me on Instagram” to encourage viewers to engage with you off of YouTube.
  • Ask for feedback or comments: Interact with your audience by motivating them to provide comments or feedback on your Shorts. Ask a specific question related to your content, or simply encourage viewers to share their thoughts.
  • Promote products or services: If you have products or services to promote, use your Shorts to drive sales. Include a CTA to “Buy now” or “Learn more” to encourage viewers to take action.

Utilise straightforward and clear Calls-to-Action (CTAs) that relate to your video content. Ensure that viewers can effortlessly carry out the intended action. Effective use of CTAs can boost engagement and yield outcomes on YouTube Shorts. Begin integrating CTAs into your Shorts today.

8. Promote on other social media platform

Are you wondering how you can reach a larger audience for your content beyond YouTube? Sharing your content on popular platforms like Instagram, TikTok, Twitter, and Facebook can help you reach a wider audience beyond YouTube. To help you get started with social media promotion, here are some simple tips:

  • Share your Shorts on Instagram: Instagram is ideal for short-form videos, and you can share your Shorts on your feed or Stories.
  • Share your Shorts on TikTok: TikTok is another option for attracting a new audience and increasing views and engagement.
  • Share your Shorts on Twitter: Twitter is great for sharing links, and you can share your Shorts with a brief description and a link.
  • Share your Shorts on Facebook: You can also share your Shorts on Facebook, where video content is popular.
  • Use hashtags: Utilising relevant hashtags can help increase visibility and engagement.
  • Cross-promote with other creators: Collaborating with other creators and cross-promoting each other’s content is also an effective strategy for reaching new audiences and driving more engagement.

For successful promotion of your Shorts on social media, it is crucial to customise your approach to suit each platform and audience. Make sure your content is compelling and relevant to each audience to attract and retain viewers. Implementing these strategies can help the growth of your YouTube channel. So don’t wait any longer, start sharing your Shorts today and watch your views and engagement skyrocket.

9. Be Consistent

Are you interested in ensuring that your YouTube Shorts channel audience remains active? Consistency is key. By consistently posting new Shorts, you can attract and retain a loyal audience while increasing visibility for your channel.

Here are some tips to help you be more consistent with your Shorts:

  • Develop a content schedule: Decide on a frequency that you can stick to, such as publishing one new Shorts every day or every week. Plan your content in advance to avoid last-minute stress and ensure that your Shorts are high-quality.
  • Batch produce your content: Shoot several Shorts in one session and release them gradually. Repurpose your longer YouTube videos into Shorts to save time and consistently publish fresh content.
  • Stay organised: Use a content calendar or other organisational tools to stay on track and in the game.
  • Engage with your audience: Respond to comments, ask for feedback, and make sure your content is engaging and relevant to your audience.

By consistently providing fresh and engaging content, you can build a thriving Shorts channel and steadily grow your audience. Don’t wait any longer, get started today and keep your viewers captivated with your exciting Shorts videos.

10. Analyse your performance

You need to track your performance to succeed with Shorts. By analysing metrics such as views and watch time, you can gain insight into your audience’s preferences and interests. Use these insights to create Shorts that your viewers will love:

  • YouTube Analytics: This tool provides a wealth of information on your Shorts’ performance, including audience demographics and engagement. Utilise it to gain useful insights into how your Shorts are being received by your viewers.
  • Monitor comments and engagement: To find out how your audience is responding to your content, keep a watch on comments and engagement. A stronger relationship with your audience can be developed by responding to remarks.
  • Watch time: Measuring watch time is a way to determine which Shorts are capturing viewers’ interest and which ones require improvement in watch time.
  • Analyse traffic sources: Knowing where your Shorts are being viewed can help you optimise your distribution strategy and reach a wider audience.
  • Engagement rate and views: These metrics can provide helpful insights into what resonates with your audience when comparing your Shorts to other content.
  • A/B testing: Comparing two versions of a Short can help you identify which elements are driving engagement and which ones need improvement. Use A/B testing to experiment with different approaches and improve your Shorts over time.

Overall, analysing your YouTube Shorts performance is critical for improving your content strategy and generating success on the platform. So begin monitoring those metrics and get set to advance your shorts.

In Conclusion

By optimising your titles and descriptions, collaborating with other creators, staying on top of trends, and tracking your performance with analytics, you can create powerful and engaging YouTube Shorts that resonate with your audience and build a strong social media presence for your brand. With these tips in mind, you’re well on your way to taking your Shorts to the next level and achieving success on the platform. So what are you waiting for? Let’s get started and create some amazing content.