The Critical Role of SEO in Online Marketing Today

by | Dec 31, 2021 | SEO

Search engine optimization (SEO) is a digital marketing method that assists you in reaching out to more potential clients.

We can estimate that there are 3.5 billion Google searches each day, with a 10% annual growth rate. To add, Google has a 92% market share, making it the biggest search engine in the world! With this information, it is clear that SEO is a no-brainer for meeting your clients where they are.

When it comes to business in this fast-paced digital world, search engines are an excellent platform to promote your company. Incorporating SEO into your digital marketing plan can aid search engines in identifying, crawling, and indexing your website. Read on to learn more about its critical role in online marketing today.

SEO in the Business World

SEO’s role is to increase your company’s visibility on search engines. The SEO manager at your firm will investigate and execute numerous website tactics to improve your ranking for specific topics or keywords.

When clients use Google or other search engines to find certain services, you want to ensure that your organization is included so that they can find you. 

Let’s say, if you’re on page 70 of the SERPs, it’s unlikely that a potential customer will find you and visit your website. So, spend money on SEO so that more customers may find you and contact you. They can’t buy from you if they can’t find you.

Understanding the Return on Investment (ROI) of SEO

Many SEO tactics and strategies increase user experience because Google rewards sites that provide the greatest content for users. As such, ROI can be achieved through the numerous advantages SEO offers:

  • Brand Recognition

Focusing on SEO boosts the number of visitors to a website. This increases brand awareness and stimulates more sales.

  • Improved Web User Experience

According to Google, the user experience of a website will help it rank higher in search results. They want their users to find useful information, therefore they prioritize sites that supply it.

  • Increased Sales

People who find you are already looking for that product/service. They are called leads, and they locate you, become conversions, and give you less work to do to complete the transaction. 

  • Mobile-Friendliness

According to Google, you should prioritize the mobile user experience. If visitors have a negative mobile experience, they are less inclined to explore additional content on your website.

  • Improved Page Speed

The page load speed of your website allows consumers to see content more quickly. Users abandon pages that take too long to load, causing them to leave without reading the information. SEO forces you to prioritize the speed with which your website loads.

The Different Types of SEO 

To boost your website’s rating on the SERPs, you should utilize one of three types of SEO. These are some examples:

  • On-page SEO is the process of researching keywords and implementing them into high-quality content on your website.
  • Off-page SEO connects your website to other websites. This focuses on building backlinks or getting other websites to link to yours.
  • Indexing, crawling, mobile-friendliness, site architecture, structured data, and security are all aspects of technical SEO.

The Different Types of SEO Software

Paid tools like Moz, SEMrush, Ahrefs, BrightLocal and others can assist you in analysing SEO and informing strategy implementation. However, there are some free tools you may use to aid your SEO strategy:


In today’s day and age, there is no more debating on the significance of SEO in digital marketing. With SEO, finding new clients for your products or services will increase your revenue and successfully solidify your brand in your industry. Thus, let’s conclude that your business cannot thrive without the benefits of an effective SEO campaign. 

Are you looking for a digital agency in Australia? Monster Rose is a digital marketing firm that focuses on results. Our experienced SEO staff works around the clock to increase your monthly traffic and strengthen your name in the industry. What are you waiting for? Work with our team today!