SEARCH ENGINE OPTIMISATION

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OUR Optimisation PROCESS

Keyword Research

Conduct thorough keyword research to identify the most relevant and high-volume keywords for the business. Use the keywords to optimise on-page elements and create relevant content.

On-Page Optimisation

Optimise on-page elements to improve the relevance and authority of the website. This includes optimizing titles, meta descriptions, headers, and content, as well as improving site structure, internal linking, and URL structure.

Link Building

Build high-quality, authoritative links to the website to improve the website’s authority and visibility in search engine results.

Technical SEO

Optimise the technical aspects of the website to improve site speed, mobile-friendliness, and crawlability. This includes optimizing images, code, and website architecture.

Analytics and Reporting

Use analytics tools to track website traffic, user behaviour, and engagement. Regular reporting can help showcase the ROI of the SEO efforts to the client and identify opportunities for growth and improvement.

A Whole New Approach

A Whole New Approach Pty Ltd is an Australian company that provides representation for employees. When they approached us, they were struggling to gain visibility on search engines and attract potential customers to their website. We developed a comprehensive SEO strategy to target lead generating results.

Additionally, we worked collaboratively with the client on a content calendar that focused on producing high-quality and informative blogs to assist employees having difficulties in the workplace.

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FREQUENTLY ASKED QUESTIONS

What is SEO?

SEO stands for Search Engine Optimisation, which is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to make a website more relevant and authoritative in the eyes of search engines, which can lead to more organic traffic and potential customers.

Why is SEO important for my business?

SEO can help businesses improve their online presence and visibility, which can lead to more organic traffic, potential customers, and revenue. By optimizing a website for relevant and high-volume keywords, businesses can attract more qualified leads who are actively searching for products and services related to their business.

How long does it take to see results from SEO?

SEO is a long-term strategy that can take several months to see results. It depends on various factors, including the age of the website, the level of competition in the industry, and the quality of the SEO efforts. It’s important to have realistic expectations and work with an experienced SEO agency that can provide regular reporting and make data-driven decisions to improve performance.

What are some common SEO tactics?

Common SEO tactics include keyword research, on-page optimisation, link building, technical SEO, and analytics and reporting. Keyword research involves finding relevant and high-volume keywords to optimize website content and meta data. On-page optimization involves optimizing website structure, content, and meta data. Link building involves creating high-quality and authoritative links to the website. Technical SEO involves optimizing website speed, mobile-friendliness, and crawlability. Analytics and reporting involve tracking website traffic and user behaviour to make data-driven decisions to improve performance.

Is SEO better than PPC advertising?

SEO and PPC advertising are different strategies that can both be effective for driving traffic and leads to a website. SEO is a long-term strategy that can lead to more organic traffic and potentially lower cost-per-lead over time. PPC advertising can provide more immediate results and can be effective for driving targeted traffic to a website. The best strategy depends on the specific goals and budget of the business.

How do search engines determine website rankings?

Search engines use complex algorithms to determine website rankings based on various factors, including relevance, authority, and user experience. Relevance is based on how well the website matches the search query. Authority is based on the quality and quantity of links to the website, as well as the quality of the website’s content. User experience is based on factors like website speed, mobile-friendliness, and engagement.

How can I measure the ROI of my SEO efforts?

Measuring the ROI of SEO can be challenging, but it’s important to track website traffic, user behaviour, and conversions to identify areas for improvement and make data-driven decisions. By using analytics tools like Google Analytics, businesses can track metrics like traffic, bounce rate, and conversion rate to determine the effectiveness of their SEO efforts. It’s also important to work with an experienced SEO agency that can provide regular reporting and make recommendations to improve performance.

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SEO is the practice of creating and refining web pages in order to rank higher and earn more relevant traffic from search engines.

Brian Clark