Copywriting is an important part of any business. Considering how important it is, it’s rather disappointing to see many businesses fall prey to copywriting pitfalls that ruin the quality of their content. This is an issue that needs to be addressed immediately, as failing to remedy them will prove to be disastrous for your business.
Now, this is easier said than done as many businesses don’t even know that they’re making any mistakes. To help you out with this, we thought it would be useful to put together a short article talking about common copywriting mistakes. If this is something that you want to learn more about, read on for four copywriting mistakes and how to go about fixing them.
Overusing Buzzwords
One common mistake that most, if not all, businesses make is overusing buzzwords. While it may be tempting to utilize buzzwords as you see them everywhere, it’s important to note that these buzzwords aren’t really that effective. Instead, why not make your content easy to understand by using simple yet effective language? This minute change will go a long way when it comes to helping your readers understand what you’re trying to say, which will lead to a rise in your overall conversion rates.
Bad Layouts
Copywriters fail to realize that good copywriting isn’t all about the words. For copywriting to be effective, you also have to improve the layout of the content. Pages with poor layouts are tough to read, which will hamper the goal of your content. Low-quality layouts stem from businesses attempting to do too much on one page. Instead of trying to shove as much information on one page, we suggest splitting the pages up and making the pages more focused This will minimize the distractions and will allow your readers to better comprehend your content.
Too Many Call to Actions on One Page
Call to actions are an important part of any piece of copywriting. The call to action is what directs potential customers towards actions that are beneficial for your business. Given how important they are, many businesses often make the mistake of adding too many call to actions on one page. While this may seem like a good idea, too many call to actions tend to be distracting and will ultimately hurt your conversion rates. Instead of shoving as many call to actions on one page, we suggest limiting it to one per page. This allows you to refocus the messaging of the page, which will lead to better conversion rates.
Conclusion
We hope this article proves to be useful when it comes to helping you fix copywriting mistakes that you may be making. Be sure to keep all of this information in mind as good copywriting is vital to the long-term success of any business. While some of these changes seem trivial, they will go a long way when it comes to improving the overall quality of your copywriting.
If you need help navigating the maze that is digital marketing, Monster Rose can help! Our digital marketing agency offers professional copywriting services from blog posts, social media content and email copy to landing page copy. With our help, you’ll build brand awareness and improve search visibility so you can get those much-desired leads and conversions. Get in touch with us today!