With the pandemic and the strict lockdowns, it was not enough for businesses in Australia to stay offline and continue to retain customers. This phase forced a lot of businesses to come online to make it through, and understandably they faced a lot of challenges and hurdles of diving into something new, one of them being online marketing and promotions.
Well, the good news is it’s not really rocket science to apply the basics of online marketing to your business and in turn gaining customers. Today we tell you 5 easy things you can do to get the ball rolling this Christmas and festive season.
1. First things first, improve your website speed
No matter how good your marketing is or how irresistible your products are, if an amazing social media ad redirects a prospective customer to your website that’s taking an eternity to load, then it’s all as good as nothing. Before long, they will close the tab and move on to something else if it takes even a little more than 4 or 5 seconds.
Not only this, you need to ensure that your website is good for mobile browsing as well as desktop browsing. It’s not surprising that mobile browsing now accounts for 50% of internet browsing all over the world. Another key factor towards improving website speed is the Page Load Time. According to Google Developers, web page speed is now a key factor in Google Search and Ads.
2.Google Ads (previously AdWords) is the way
Simply put, Google Ads helps you target keywords or search terms that your potential customers might be using on Google to find businesses or products like yours. You can see it in action right now. Try googling a product and see what pops up at the top of the SERP (search engine results page). Most likely the first link would be marked as an Ad, which means that its owner has targeted the keywords you had just put in the search bar.
Google Ads is an amazing way for you and your brand to be ‘visible’ when a user searches your products or services. If done right, this is an amazing way to reach your audience and get more sales. You can make use of any option that suits you among the variety of campaigns that Google offers, starting from search campaign and shopping campaign to display campaign and even video campaign.
3. Facebook advertising is your guiding light
Facebook advertising and social media ads in general are a godsend especially for those who are new to marketing their products. You can try and test different campaigns, manual and automated settings, target audience and their demographics, and so much more for as little as a few bucks. You can increase your budget as you gain more experience and insights on how your campaigns are performing. You can tweak your campaigns according to Christmas or any festive season going on to generate more leads, here are some examples:
- Click here to buy <product> and get <product> for free!
- This offer is valid only till Christmas. Hurry!
- Get this deal at flat 50% discount this festive season
Be mindful of the policies and guidelines that Facebook has set so that you don’t face any problems for something you did unknowingly. Click here to know what they are.
4. Post on Google My Business
Google My Business is a great way to showcase your business to your audience. It is an online directory that a person sees when they google your business name. You can update all your business information through your listing or directly from the SERP.
The information you post or update appears in the Overview and From the Owner sections of your business profile either in Google Search or Google Maps. You can:
- Enlist your products under the Product tab where your audience can explore its specifications, images, and other information.
- Update your new developments or special offers under Updates
- Give your COVID-19 updates under the newly added section with the same name
There are also other tabs you can make use of, such as Events, What’s New, and Offers. Check this Google Support page for the latest updates on GMB.
5. Email Marketing
This is one of the most effective ways of marketing when it comes to getting more sales in the festive season, as long as promotional emails are combined with other mediums such as Facebook ads. Here are some types to give you an idea:
- Promotional emails: Launch giveaways, inform your customers about festive offers, and discounts via these emails
- Abandoned cart emails: A customer abandoned your cart? Draw them back in to complete your sale by offering discounts, coupons, or even free shipping!