There are many rules that must be followed when it comes to copywriting, especially if you’re creating content to market a brand. While it’s good to follow the popular rules, it’s also best to steer clear of common misconceptions.
Here are some writing habits that are actually quite helpful for digital marketing, even though most people might tell you to steer clear of them.
1. Always Have a Selling Point in Your Emails
Most people say that you need to avoid oversaturating your audience with selling. However, the real trick here is finding a balance in how often to send emails and conveying your selling points without coming off like spam.
Make sure that your content actually provides value to your recipient beyond trying to hit your marketing goals. If you can naturally integrate what you’re trying to sell, you can effectively make each piece of content an active effort.
2. Highlight the Features of Your Products
Many writers believe that you need to focus on benefits and not the features of your services or products. However, this all too often leads to vague content that feels mostly like fluff and promises.
Lead your reader with information and actual features they can use as a point of reference. People always want to know exactly how much something will cost or how exactly a certain product can benefit them. Being able to provide statistics gives confidence to prospective buyers.
3. Feel Free to Effectively Use Objections
Copywriters tend to avoid objections because they don’t want to have a negative tone. Of course, you never want to focus on potential strains or issues that bog down your goods. That said, it can sometimes be even more effective to mention objections if you can provide a solution.
Potential customers want to hear adequate answers for all their questions, even ones that might not be what you want for your brand.
4. Combine Copy with Other Marketing Efforts
As much as an effective copy is important, it simply cannot stand alone. You can use calls-to-action, but this needs to be supported by a marketing strategy that encourages users to move forward to a conversion.
Since most people bounce from website to website, you need to make sure your reader knows what to do with the information you’ve just provided them.
5. Persuasive Copy Can Be Played With
Though it is generally better to follow established rules, you should not be limited by a formula. You can play around with the format as long as your overall style is still persuasive.
While most digital marketing experts tend to stick to a very specific way of writing, persuasive copywriting is more of an art. There are many ways to influence your reader, whether you’re writing about a service or a product. Good content means capturing the audience’s attention without seeming overly pushy.
In order to build your brand, you must have a solid understanding of what’s involved in creating effective content marketing. Everybody needs to know the basics when it comes to crafting persuasive content, but you also need to know how to go beyond boxes that are set and use established guidelines to your advantage.
Connect with a digital marketing agency that can provide results-driven copywriting in Australia. Monster Rose creates conversions from real-world experience, so set up a free consultation with us now.