- 1 Do I really need to place videos on my website?
- 2 How do I place videos on my website?
- 3 But where on my website do I embed the videos?
- 4 Winding up
We all have heard the phrase a picture is worth a thousand words, but a video takes it even further, as if the concept that you want to convey to your website visitors, aka your potential customers becomes ‘alive’. If used correctly, this is the impact that videos can have on your audience. However, the key to create that impact is where and how you place the videos on your website in the first place.
Your website merely has 0.05 seconds to stand out and grab your visitor’s attention. It’s needless to say that it’s not much. Here are some statistics that will show you why videos are crucial to your website:
- A typical internet user spends 88% more time on a video-rich site
- Websites that effectively integrate video have a 53 times higher probability to get ranked on the first page of Google search results
- Conversion rates for video viewers are 34% greater than for non-video users
This data should be enough to emphasise the importance of placing relevant videos on your site. Now the next question that you might have is how to place them on your website.
When you first try your hand at embedding videos on your website, you will most likely try to upload an MP4 file, probably from your local system. We strongly advise against doing that as it can slow down your website speed. You can easily embed it from YouTube instead, which should be the preferred option as external players don’t impact your site speed that much. Just go to the video you want to embed and click on Share. Next you’ll get the option Embed. You can either copy the embed code or experiment with customisations, for example, instructing to play the video from a certain timestamp and not necessarily from the beginning.
Similar to the process on YouTube, you will get the option Share on Vimeo at the right side of the video. After this, you will find a window with several frames, with one among them your embed code. You can also control how your video will be displayed by clicking on +Show Options. You will get many interesting options, such as size (fixed or responsive – we recommend selecting responsive), the colour of the player, type of video intro, and even some Special Stuff like autoplay, loop, and text link or video description display beneath the video.
Vimeo also offers some interesting additional features, such as colour and component customisation, logo addition, and end screen. These features are available in Pro, Business, and Premium plans.
Facebook has the embed feature as well. All you have to do is click on the ellipsis “…” at the right-hand corner of the post you want to embed and then click on Embed. You also have the option of including the full post with the text as well by with the Include full post option. You just have to tick the checkbox and it will be enabled.
This question has a contextual answer and would definitely depend on the product or service your website is talking about, your goals and preferences, and other factors. However, here are some tips that should work in most cases:
This is the prime real estate of your website and it’s best to use it to explain to your users what you are all about, of course in an engaging way through an overview video.
This should logically have demo videos that explain about the products or services on offer.
This page can have a promo video that tells users how your product/service benefits them, encouraging them to take the next step in the buying funnel.
There are a lot of other kinds of videos you can use on appropriate pages of your website.